In Terms Of Box Office In 2023, Shah Rukh Khan's Kuch Kuch Hota Hai, Dil Se, and Duplicate Now Are Valued Rs 1000 crores.
Even Shah Rukh Khan's apparent flops in 1998 would have generated more than Rs. 150 crore when adjusted for inflation.
Jan 11, 2023, 22:11 IST
Film box office collections have been monitored since the commercialization of the big screen moviegoing culture. Movies have long been an important component of our culture and a reflection of our society as a whole. The consumption pattern of movies has evolved with the passage of time, as have the prices of cinema tickets. We talk about films generating Rs 100 crore, Rs 200 crore, Rs 300 crore, and more in India today, but we are frequently unaware of how large the movies were back then. In our new analytical part, we'll talk about how huge a film would be now if inflation and other things were taken into account.
Shah Rukh Khan Is A Legend In The Indian Film Industry:
Shah Rukh Khan is one of the most famous movie stars in history, having worked in the industry for almost three decades. He has been a staple of the Hindi film industry and is preparing for his next big movie, Pathaan, which comes out in just a few weeks. The film is an espionage action thriller with a cast that includes Deepika Padukone and John Abraham. Shah Rukh Khan achieved success early in his film career and has since re-established himself as a dependable movie star.
In 1998, Shah Rukh Khan had three theatrical releases:
Today, we'll talk about a memorable ticketing year for Shah Rukh Khan: 1998. Duplicate, Dil Se, and Kuch Kuch Hota Hai were his three theatrical releases. Kuch Kuch Hota Hai became one of India's highest-grossing films, whereas Duplicate and Dil Se bombed at the box office. The two films that bombed at the box office sold more tickets than all Bollywood releases in 2022, with the exception of the top three grossers, The Kashmir Files, Drishyam 2 and Brahmastra.
How much does Kuch Kuch Hota Hai, Dil se, and Duplicate Nett cost in relation to current rates:
Kuch Kuch Hota Hai grossed over 3.5 crore rupees at the film office, whereas Duplicate and Dil Se grossed little less than 1 crore rupees. When adjusted for inflation, Kuch Kuch Hota Hai would have grossed more than Rs. 600 crore. To put things in context, no Hindi or Hindi dubbed film has ever accomplished this accomplishment. In India, the highest grossing Hindi or Hindi dubbed film has been roughly Rs. 510 cr nett. When adjusted for 2023 average movie pricing, Duplicate and Dil Se are both comfortably over Rs. 150 crore nett India grossers. This comparative analysis simply demonstrates that the bar for films to perform at the box office was so high that even films selling around 1 crore tickets were labelled flops. Of course, there are numerous circumstances that influence the verdict of the picture, most notably the price at which the rights are sold, but the reality remains that the standard or thresholds were far higher than they are now.
How Is the 1998 film scenario different from the 2023 film scenario?
The difference between then and now is that in the 1990s, there were less options for watching movies. There were dvds and vcds, but they didn't have enough of an impact on movies to put them at jeopardy. Films are now widely available on digital platforms, and with more exposure of higher international content, wooing audiences and convincing them to visit theatres has become even more challenging. And, as previously said, movie ticket prices are at an all-time high, as are the expenditures of food and beverages, which frequently exceed the ticket price. There is a cinema audience, but they only show up for huge event films or accepted films. Content that does not appeal to a diverse spectrum of people is no longer viable, as it is being consumed digitally.
We can't predict how much these three films would have made now since there are too many variables to consider. However, based solely on adjusted ticket prices, the cumulative nett total of the three films would be close to Rs. 1000 cr nett, and that figure will only rise as ticket prices rise.
In addition to Pathaan, Shah Rukh Khan will have two other theatrical releases, Jawan and Dunki. While Jawan is a masala entertainer with southern flavours, Dunki is a feel-good drama set against the backdrop of the donkey gate.