The highly anticipated film Adipurush has been making waves in the Indian film industry with its strategic marketing and promotional activities. After successfully unveiling the trailer amidst great fanfare, the team behind the Om Raut directorial is all set to launch their latest offering, "Ram Siya Ram," on Monday, May 29. This song launch is expected to be the biggest in Indian cinema history, with an extensive reach across multiple platforms.

Capturing the Spirit of Adipurush

"Ram Siya Ram" is a song that encapsulates the essence and spirit of Adipurush. Composed and sung by Sachet Parampara, it is anticipated to be yet another hit from the film's stellar music album. According to insiders, the song launch is set to be a massive roadblock event, unlike anything witnessed before in the Indian film industry.

Unprecedented Multi-Platform Release

In a groundbreaking move, the makers of Adipurush have planned an extensive multi-platform release for "Ram Siya Ram." This launch will see the song being simultaneously broadcasted on various platforms across India. The team has collaborated with movie channels, general entertainment channels (GEC), radio stations in over 70 markets, national news channels, outdoor advertising, YouTube, music streaming platforms, social media platforms, ticket booking platforms, and movie theaters to ensure a real-time screening of the song at 12 noon on May 29.

Targeting Every Stratum of the Audience

With this ambitious release strategy, the team behind Adipurush aims to reach every stratum of the audience in India. By synchronizing the song's release across diverse platforms, they intend to maximize its visibility and impact. This pioneering approach sets a new benchmark in the industry, offering a comprehensive experience to viewers across the country.

A Pan-India Launch

"Ram Siya Ram" will be launched in multiple languages, including Hindi, Telugu, Tamil, Kannada, and Malayalam. The song's release will pave the way for the grand theatrical release of Adipurush on June 16. Directed by Om Raut, the film is a cinematic adaptation of the epic tale Ramayana. Prabhas portrays the character of Lord Ram, while Kriti Sanon takes on the role of Sita and Saif Ali Khan embodies the antagonist, Ravan. Sunny Singh has been cast as Laxman in this epic saga.

Stay Tuned for More Updates

As anticipation continues to build around Adipurush, fans and cinephiles alike eagerly await the release of "Ram Siya Ram." The song launch on May 29 is expected to set new records and create a buzz that resonates throughout the industry. For the latest updates on Adipurush and its captivating journey, stay tuned to Pinkvilla.