DDLJ Box Office: 9977 Days later, Shah Rukh Khan and Kajol's most famous movie already collected 12 lakh in Valentines Day week
Updated: Feb 14, 2023, 17:22 IST
A few days back, the national multiplex chains – PVR, Inox & Cinepolis – in collaboration with Yash Raj Films announced that the 1995 cult classic, Dilwale Dulhania Le Jayenge, will re-release in their properties in the Valentine’s Day week. The iconic romantic saga, starring Shah Rukh Khan and Kajolas Raj and Simran, was re-released on limited screens and 28 years later, has continued to draw crowds on the big screens.
DDLJ increases by 300% on the second day of re-release
The Aditya Chopra-directed film earned Rs 2.50 lakh in three chains on February 10, followed by a 300 percent increase on February 11 to earn Rs 10 lakh. The collections on February 11 were also expected to be in the Rs 10 lakh range bringing the 3-day weekend total to Rs 22.50 lakh. Dilwale Dulhania Le Jayenge's business will jump on February 14th, Valentine's Day, with the film potentially earning Rs 20 lakh on the day of love. Overall, DDLJ will aim to make Rs 60 lakh in its week-long run, which is extraordinary for a film that launched in theatres in 1995. These figures are based on very limited showcasing, showing strong occupancies in the allocated time shows.
DDLJ in National Chains on 10th of February and 11th of February
INOX: 3.75 Lakh
PVR: 5.65 Lakh
Cinepolis: 3.10 Lakh
Total: 12.50 Lakh
DDLJ has become a pop culture film for the millennials and the subsequent generation and watching the movie on the big screen is like crossing off an event from their bucket list. The movie is considered to be one of the greatest romantic movies of Indian Cinema with evergreen music. It also established Shah Rukh Khan as the eternal romantic star of Indian cinema, with his jodi with Kajol serving as a model for future generations.