Exploring The Latest Promotional Techniques In Bollywood
Analyzing the Efficacy of Bollywood's Innovative Film Promotion Strategies: An In-Depth Look
Updated: Mar 18, 2023, 13:08 IST
In the past, Bollywood relied on a basic promotional strategy that involved releasing teasers, trailers, conducting interviews, launching music, and then finally releasing the movie. However, post-pandemic, things are changing, and filmmakers are exploring novel methods to entice the audience. This article will explore some of the different promotional techniques being employed in Bollywood.
Marketing through fan clubs played a crucial role in the success of Pathaan, a movie that received little promotion from its actors, but generated excitement among Shah Rukh Khan's fans. Despite not conducting interviews to promote the film, Shah Rukh Khan engaged in #AskSRK sessions, where he discussed Pathaan and other topics, which garnered significant attention. This approach has been emulated by several other stars, including Ajay Devgn, Nani, and Yami Gautam. Additionally, some movies like Dream Girl 2 and Pop Kaun have been promoting themselves by referencing other films.
Dream Girl 2 and Pop Kaun (web series) are promoting their content by referencing other movies in their social media campaigns. While this approach appears intriguing, it remains to be seen whether it will entice audiences. What are your thoughts on whether these promotional tactics will benefit movies in the future? Share your opinions in the comments section below.