How Much Money Indian Influencers Charge for A Single Post on Instagram and Youtube? 

By purviberia beria Jun 3, 2021, 14:00 IST

Influencer marketing has fast become one of the most effective ways to reach your target audience on social media platforms like YouTube, Instagram, and more.However, working with influencers can be a challenge because the costs can vary greatly depending on your industry, the goals of your campaign, and many more factors. Things like logistics (when and where they’ll post), scale (how often to have them post) and, payment (how to pay them and how much) pose a challenge to traditional marketers that are new to working with influencers.

How Much Do Influencers Charge Per Post?

An influencer’s social media post is essentially an ad placement. So, how much do influencers charge for that ad?

According to recent reports, on average influencers on the following platforms will charge:

  • Facebook influencer pricing: $25 per 1000 followers
  • Instagram Influencer pricing: $10 per 1000 followers
  • Snapchat Influencer pricing: $10 per 1000 followers
  • YouTube Influencer pricing: $20 per 1000 followers

These are all rough estimates, as influencers typically don’t share their fees publicly. A common method many marketers use to gauge social media influencer rates is the one cent per follower rule (also known as the $100 per 100,000 follower rule). While it’s not a hard and fast rule, it will give you a good starting point to base a budget off of.

Influencer Pricing Depends on Many Factors

Social media influencer rates typically vary greatly and takes into account:

  • The number of followers and fans the influencer has
  • The amount of engagement their posts generally garner
  • The fit of the advertisement with their brand and following
  • The number of posts you want
  • The type of post (image, video, audio, etc.)
  • The amount of effort needed from the influencer (do you provide the image/video or do they?)
  • Where the ad will be promoted (will it just be on the influencer’s account? Are you cross-posting it? Are you using it in other efforts?)