YRF To Launch Its OTT Vertical
Nov 13, 2021, 13:55 IST
ADITYA CHOPRA is set to launch YRF's OTT Vertical under the name of YRF ENTERTAINMENT which will be headed by YOGENDRA MOGRE and have laid out plans to invest 500 CRORES which will be utilised in developing and producing digital content for the vertical.
The vertical has as of now, greenlighted THREE Shows - A CRIME DRAMA by SHIV RAWAIL which will star BABIL KHAN in the lead, a GOPI PUTHRAN directorial as well another show with PRITHVIRAJ SUKUMARAN in the lead.
YRF also is strongly considering to launch its own OTT PLATFORM, but the deal with AMAZON PRIME VIDEO for its films could delay the decision over launching the platform and a definite call could be taken by end of 2022 on this.