Food has been an essential aspect of human life since ancient times. It is a fundamental need that we cannot do without, and the abundance of nature has allowed humans to create remarkable dishes by combining ingredients over time. Culinary traditions vary in every culture, country, city, street, and corner of the world, each with its unique story. Food YouTubers in India are exploring these stories, whether they stem from lifelong traditions or location-specific ingredients.

Thanks to social media and food YouTubers, what was once inaccessible to us is now more reachable than ever. These individuals transcend boundaries of region, custom, religion, and tradition to bring us the best cooking masterpieces that human hands can produce. Food YouTubers specialize in particular niches and travel to various locations to try out cuisines and provide honest, fact-based opinions to their viewers. They also act as excellent marketing agents and are responsible for introducing new trends from time to time.

As a top influencer marketing agency, we utilize the expertise of opinion leaders to generate brand awareness and build authenticity for our clients. Influencer marketing has become increasingly popular, with 65% of businesses preferring it because influencers build trust. If you are a brand targeting a specific audience segment or someone passionate about food, this blog is for you. We will introduce you to the top 10 food YouTubers in India who currently dominate the culinary niche.

 

List of top Indian YouTubers to follow

 

1. Village Cooking Channel

The Village Cooking Channel, a cooking channel located in the small village of Chinna Veeramangalam in Tamil Nadu's Pudukkottai region, has surpassed 16 million subscribers with an engagement rate of 1.04%, and their most viewed video has over 122 million views. This group of hardworking and enthusiastic people from Tamil Nadu prepares their feasts with great zeal and enthusiasm, following traditions and celebrating festivals such as Pongal in a grand manner that attracts crowds of people. They are always busy caring for children, villagers, and the poor, just like bees tending to their hive. Their popularity has been on the rise since 2018, and they have reportedly fed as many people as they have subscribers, if not more. Even Rahul Gandhi visited them in January 2021 and assisted them in preparing Mushroom Biryani, which he later enjoyed. The Village Cooking Channel is among the best South Indian cooking channels on YouTube, showcasing the preparation of both vegetarian and non-vegetarian Indian dishes in large quantities with proper traditional methods.

The channel is managed by five cousins from the village - V Subramanian, V Murugesan, V Ayyanar, G Tamilselvan, and T Muthumanickam - with the assistance of their grandfather, M Periyathambi, a caterer. Their straightforward and easy-to-follow recipes have garnered widespread praise, and their accurate presentation of traditional South Indian dishes is a major draw. In one video, M Periyathambi, the founder of the channel, becomes emotional and says, "I began cooking when I was 25 and am now 70, and I never imagined I would become so well-known. I am grateful to everyone who has supported our efforts." The top food YouTubers in India also give back to society, having donated Rs. 10 lakh to the Chief Minister's Public Relief Fund (CMPRF) to aid in the fight against COVID-19 after meeting with Tamil Nadu Chief Minister MK Stalin.

2. Nisha Madhulika

 

Nisha Madhulika is widely recognized as 'Mother India' and is perhaps the most renowned mother in the country. She has a strong presence on various social media platforms including Facebook, Instagram, Twitter, Pinterest, and YouTube. Her tutorials on cooking are straightforward and easy to follow, making her YouTube channel an essential subscription for novice cooks. Her range of recipes is more extensive than that of a typical Indian restaurant, and she can transform any ordinary recipe into a culinary masterpiece, imparting her knowledge to viewers. Her vegetarian Indian recipes are particularly popular, and despite being in her forties, she demonstrates the same level of passion and enthusiasm for cooking as someone half her age. Nisha differentiates herself from other chefs in her niche by providing a comprehensive, step-by-step guide as she prepares her dishes. Furthermore, she is the first celebrity chef to reach over 12 million subscribers, and she has added 16 new videos to her already substantial content library in the past 30 days alone. In less than a month, her channel has garnered 32.3 million views.

3. Kabita’s Kitchen

 

Kabita, a homemaker who previously worked in banking, has turned her passion for cooking authentic Indian recipes into a successful YouTube channel and website called kabitaskitchen.com. Her approach is simple and easy to follow, and she prepares both vegetarian and non-vegetarian dishes. Her channel features hundreds of tutorial videos on a variety of dishes, from chicken cooked in a pressure cooker to Cheese Poha Cutlet, which was even learned by Bhuvan Bam from her. Kabita's content focuses on veg and non-veg snacks, drinks, and sweets, and she considers audience preferences by analyzing analytics and incorporating user feedback. Her priority is audience interaction, and she strives to attract an engaging audience within her niche.

4. Bharatzkitchen

Bharat is a passionate husband who delights in cooking and shares his culinary creations with his audience. He is an expert in the kitchen, unafraid to tackle any recipe. While there are numerous cooking videos on YouTube, not all of them are top-notch. The best ones impart essential cooking techniques, help viewers develop their culinary prowess, and are entertaining all at once. With his expressive approach to cooking and willingness to experiment with new ideas, it's no wonder he boasts 10 million subscribers. If you're looking to enhance your cooking and culinary skills but don't know where to start, check out one of the most beloved Indian cooking channels on YouTube. Bharat can assist you in preparing a family-sized chicken meal or teach you the proper way to slice an onion. His most popular video, showcasing his chicken curry recipe, has amassed over 62 million views. All of Bharat's hard work, including filming, editing, presenting, and interacting with his audience, is responsible for his channel's impressive viewership.

5. Grandpa Kitchen

Grandpa Kitchen is a charitable group from Telangana that believes in the power of sharing. They are dedicated to caring for orphans and underprivileged people by providing them with food and shelter. All the revenue they generate from creating online content goes to charity, which is their primary motivation. The team consists of compassionate individuals with exceptional culinary skills, and they specialize in preparing large quantities of non-vegetarian dishes such as fish, mutton, chicken, and various types of biryanis. The channel also showcases their impressive cake-making abilities, as they create cakes larger than a dining table. Grandpa's Kitchen utilizes top-quality equipment and software to ensure that their videos are of high quality. In the past 30 days, the channel has uploaded four new videos. They take pride in providing helpful tips for both vegetarian and non-vegetarian cuisines. Additionally, the food they prepare is shared with those in need, making them truly admirable.

6. Hungary Birds

This group of food enthusiasts is full of fun-loving individuals who enjoy playing with their food before devouring it. While they do not provide recipes or cooking instructions, they do offer an entertaining and humorous approach to food, complete with interesting food-related facts. If you're a die-hard foodie, then be warned that watching this channel may be addictive. Tune in to see the gang compete in various food challenges among themselves.

7. Sanjeev Kapoor Khazana

Sanjeev Kapoor is a renowned chef, known across India for his expertise in cooking, his celebrity status and his hosting skills. He is so well-known that my mother learned how to make ‘Besan ki Kadhi’ from him years ago. Sanjeev Kapoor's accomplishments are so vast that it seems redundant to list them all. He has been a chef long before the emergence of social media. In fact, he is the proud ambassador of Dalda Vanaspati. Sanjeev has won numerous awards, but the Padma Shri, the nation's highest honor, is perhaps his most notable achievement. Sanjeev offers excellent cooking tips, and he also suggests cookware and appliances to achieve the best culinary results.

8. Hebbars Kitchen

Hebbars Kitchen is an excellent source for cooking enthusiasts seeking innovative ideas to elevate their recipes. This channel provides easy-to-follow tutorials and valuable cooking hacks. In addition to their massive online presence, they also have a website called hebbarskitchen.com, which offers a vast collection of recipes. It's a must-visit for amateur cooks looking to improve their culinary skills.

9. Cook with Parul

Parul provides delicious recipes that are simple to prepare and often includes unique twists to make them appealing to people of all ages. If you're tired of the same old "sabji roti" routine, her channel is full of exciting ideas that can help you get more creative with basic ingredients. In addition to her expert advice and tips, you can also explore her complete menu on her website, cookwithparul.com. Don't miss out on the opportunity to learn from her by subscribing to her cooking channel.

10. Veg Village Food

The channel features a grandma who specializes in cooking delicious vegetarian dishes, and she prepares them in large quantities to feed children and the less fortunate. This channel is particularly helpful for those seeking insights on cooking for a large group of people, which can be handy for events and gatherings. Check out the channel to see how they cook for those in need.