Instagram Lowers Quality Of Videos That Don't Fetch Views

Almost every one out of five individuals now knows how to download Instagram videos and stories using apps. However, downloading the videos/stories requires you to copy the link and fetch views for the video.

 

Adam Mosseri, the head of Instagram, stated on Friday that the platform degrades the quality of videos that receive few views. This was disclosed by the head of the social media company during an Instagram Stories ask-me-anything (AMA) session. He claims this is true for all of the platform's video formats, including Reels, Stories, and lengthier movies. The choice is made to prioritize the encoding of videos that receive a lot of traffic and are viewed by many users.

 

 

When asked why earlier Stories that are kept as Highlights become a lower-quality replica of the newly uploaded content, Mosseri responded, according to the head of Instagram, the platform's algorithms automatically review older Stories and Reels that receive few views, lowering their quality. This is done to save the processing power for videos that a lot of people are watching.

This would explain why, after a while, smaller creators' Highlights and Reels start to look a little blurry. Mosseri emphasized that quality degradation is implemented following the end of the latest upload's relevance phase.

 

READ ALSO: Instagram Story Saver

 

People also inquired about the collapse, namely whether a specific quantity of views is necessary to preserve the video's quality.

Mosseri stated that it operates at an aggregate level, not at the viewer level. Therefore, it favours higher-quality for creators who generate more views. Hence, it is a sliding scale rather than a binary threshold.

In response to a user's suggestion that this action makes it harder for smaller creators to compete with larger creators, Mosseri clarified that analytics show that people are more likely to interact with videos based on the content's calibre than the films themselves. Additionally, he asserted that the video's quality decline is not substantial enough to be concerned about.