India’s direct selling scene? Still going strong — clocked in at a hefty ₹ 22,142 crore( that’s around$ 2.6 billion, if you’re counting bones ) in FY 2024. Not exactly fund change, huh? Growth’s been bite too, up 4.4 from last time. Health, heartiness, and beauty run the show, making up about 64 of the pie. And get this millions of independent merchandisers are hustling nationwide, with women making up nearly half the crowd. Girl power, for real.

Anyway, then’s who’s crushing it in 2025. These are the top 10 direct selling companies in India — ranked by cash, hype, product vibes, and, well, not getting in trouble with the law.

Amway India
Been around since ‘ 95( at least in India). Combing in ₹ 6,500 – 8,000 crore in FY2024. They’ve got everything Nutrilite, station skincare, kitchen stuff, home stuff. Enough much the OG then. Known for keeping it clean, supporting their merchandisers digitally, and, actually, just being far and wide.

Modicare
Started up in ‘ 96. Pulling in about ₹ 3,200 crore annually. You’ll find everything from heartiness and skincare to diurnal basics. They’re kind of legends — brought MLM to the millions, especially in places most brands forget live. Plus, their stuff’s not crazy precious.

Vestige Marketing Pvt Ltd
A 2004 baby, but do n’t sleep on them — they’re pulling in ₹ 3,000 crore. Health, particular care, tilling stuff. Super aggressive with impulses. Always training, always retaining youthful ordnance. Fastest- growing Indian player, hands down.

Herbalife Nutrition India
Set up shop in ‘ 99. ₹ 2,800 – 3,000 crore in profit. Protein shakes, weight loss, supplements galore. Everyone’s heard of Herbalife, right? Big on the wisdom- y, diet- concentrated programs.

Mi Lifestyle Marketing Global
Demurred off in 2013. formerly over ₹ 1,500 crore. All about Ayurvedic and organic heartiness, home care, you name it. They go heavy on digital training and are each over pastoral India. Their AYUSH- certified emblem is a big deal for the herbal crowd.

Ever Living Products
Global grandpa( since 78), but doing business in India since 2005. Pulls in ₹ 1,800 crore in India, encyclopedically a monster. Everything aloe vera — skincare, supplements. They’re old- academy, but people swear by them. Tons of training, each-natural vibes.

Oriflame India
Been in the game since ‘ 95. ₹ 1,300 crore in the bank. Cosmetics, skincare, spices the usual beauty spoil. Scandinavian roots, big on atrocity-free. Loves to vend to women, and their digital platforms are slick.

Avon India
Another ‘ 96 original. profit’s floating around ₹ 900 – 1,000 crore. Makeup, spices, and particular care. They enough much constructed the woman- led direct selling club. Still global, still going strong, and each about empowering distributors.

IMC( International Marketing Corporation)
Started in 2007, now making ₹ 850 – 1,000 crore. Ayurvedic everything, plus agrarian and home care. Swadeshi pride, pastoral reach, and lots of focus on social training. Their “ made in India ” angle lands well these days.

Tupperware India
Around since the ‘ 90s, but you presumably know them from your mama ’s kitchen. ₹ 178 crore profit. Kitchenware,eco-friendly storehouse — classic stuff. Not flashy, but people love the continuity, and their community of merchandisers is pious to the core.

So yeah, that’s the rundown.However, surprise! It’s a massive, evolving assiduity — and these brands are the bones making all the noise, If you allowed direct selling was just some old- academy aggregate thing.