Anushka Sharma’s Brother Karnesh Sharma To Launch Female-Focused Streaming Platform
![Anushka Sharma](https://theopinionatedindian.com/static/c1e/client/86164/uploaded/766e9e3c1a1eef5c01674b6d35cb8513.jpg)
Karnesh Sharma is an entertainment entreprenur and he has announced the launch of Clean OTT which will be a female oriented streaming platform. It must be launched by the first half of 2023.
The platform will have international and regional projects across web series, films and duo series. It will also have originally produced works by the platform and other producers are from India, Bangladesh, Sri Lanka and Nepal. It will have a set of experienced team directors, scriptwriters, actors and producers associated with Clean Slate Filmz.
Talking about the launch, Karnesh said “I have always believed in the power of storytelling to move hearts and minds and I am conscious of the responsibility that entertainment platforms have in producing and promoting stories that do not endorse bias. For centuries patriarchy has governed storytelling, and as a man, I have always felt men play an equal part in shifting the narrative, conversation, and power shifts.'
He added: “When the voices of women are heard, it teaches us new perspectives which, as an audience and filmmaker, are just as compelling and interesting. Its stereotypical when I hear people say women’s stories are just about oppression or fall into the romantic comedy genre. Female first content is in fact extremely exciting and eclectic.”
Speaking about the importance of market segmentation for its content strategy, Karnesh Ssharma shared: “We believe there is a unique opportunity to expand content. For example, women make up 50 per cent of viewership in India yet most of the content is male focused or represents women in a secondary fashion.