Jayeshbhai Jordaar: Ranveer Singh Sends Wacky Invite for Trailer Launch

By purviberia beria Apr 18, 2022, 22:31 IST
anushka ranveer

Ranveer has been in the headlines due to the controversy for his upcoming film Jayeshbhai Jordaar. The film is all set to release on 13 May 2022. The trailer is launching tomorrow. Are you excited? Before the lauch the film team have sent scentless soaps as invites which has induced suspense in people. Can you guess the story behind the scentless soaps? 

Anushka also received such an invite and she is wondering what she would unfolding tomorrow. 

Anushka shared a pic of herself with the scentless soap and also gave a glimpse of the personalised letter. She captioned the image as, “Intrigued by the scentless soap and the special letter from #Jayeshbhai - curious to know what will unfold tomorrow!” Talking about this creative promotional idea, producer Maneesh Sharma said, “Jayeshbhai Jordaar is a film with its own unique cinematic fragrance. It attempts to break societal barriers and prejudices in the most unlikely way. So, when we were brainstorming on the promotional aspect, our challenge was how do we convey the ethos, and the cinematic fragrance of our film. Finally, we decided to do what our hero Jayesh-bhai would have done!”

The maker said that the team has followed Jayeshbhai's footsteps to get a change in the society. They made some disruptive choices in the film. The scentless soaps in the invite the movie as well as the person Jayeshbhai. It says, ' Our society has constructs that are stale and scentless - hence the scentless soap. Jayeshbhai intends to break and re-mould those constructs'. 
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