Was Radhe a Hit or a Flop? How well did it perform on Zee 5 explained.

Radhe, starring Salman Khan and Disha Patani was released on Zee 5 on 13th May, 2021. The movie was released on Eid and was not well received by audience. There was an absolute confusion on how well did the movie perform, so we bring you here the economics and performance of the film.

The efforts and risk taken by them to release a big budget movie at the time of pandemic was acknowledged by all. Radhe fetched Rs. 180 crores for all rights of the movie including Kaagaz and Antim - The Final Truth. The promotion cost of the movie was around Rs. 10 to 15 crores which takes the total cost to approx Rs. 190 to 195 crores. The cost of production for the movie was around Rs. 90 crores which means producers were in profit of around Rs. 100 crores. It was a profitable venture for the producers but the question arises whether the company who bought the rights were also in profit or not.

Radhe's worldwide collections was around Rs. 18.28 cr. Zee 5 definitely saw a huge rise in traffic in their site and majority of its impact was beacuse of Radhe.

While it was a brave move by the studio and the producers to opt for an OTT release but it's a long way for films before it becomes a big business and can actually get commercial ROI's.