Zara Hatke Zara Bachke has become a successful film, as it earned 3-3.25 crore nett on its second Friday, maintaining a strong hold with collections similar to the previous two days. This is the first Hindi film since Pathaan, released five months ago in January. While Hollywood produced two successful films, John Wick 4 and Fast X, during this time, it has been a long wait for Hindi cinema.

So far, the film has earned a total of 38 crore nett, and it appears that it will comfortably surpass the 60 crore nett mark, possibly even reaching 70 crore nett. The film's lifetime performance will depend on its third week, as Adipurush will compete for its audience.

The film falls in the middle ground of cinema, which is good news for the industry. However, it would have been even better if there were no ticket offers associated with this film, as it would have still performed well, and there wouldn't be a trend of offering incentives to attract people to cinemas.

The film's success highlights the changing dynamics of the box office, where it is unlikely that movies like Vicky Donor, Kapoor & Sons, Hindi Medium, or Neerja would perform as well today as they did in the past. This shift is primarily due to the higher proportion of collections coming from the five major metropolitan cities. However, if the A-grade centers like Indore, Lucknow, Bhopal, Jaipur, and others contribute significantly, there is potential for middle-of-the-road cinema to thrive. Additionally, the metropolitan areas still have a substantial overlapping middle-class audience.

In such scenarios, music plays a crucial role as it becomes challenging to attract audiences to smaller commercial films in these regions without the presence of a hit song or two. The success of Zara Hatke Zara Bachke in its first week can be seen through its collection figures, which are as follows:

Friday - 5,25,00,000 apprx

Saturday - 7,00,00,000 apprx

Sunday - 9,50,00,000 apprx

Monday - 3,75,00,000 apprx

Tuesday - 3,50,00,000 apprx

Wednesday - 3,25,00,000 apprcx

Thursday - 3,00,00,000 apprx

First Week - 35,00,00,000 apprx

Friday - 3,15,00,000 apprx

TOTAL - 38,15,00,000 apprx