News 24 is a 24-hour Hindi news television channel owned by B.A.G. Films and Media Limited. Established in 2007, it operates as a free-to-air channel in India. Recently, News 24 introduced a fresh logo design.

Founded by Anurradha Prasad and her husband, Indian National Congress politician Rajeev Shukla, the channel is led by Anuradha Prasad, who serves as the chairperson and managing director of B.A.G. Films and Media Limited. News 24 operates as a media conglomerate with diverse interests spanning production, television broadcasting, radio, new media ventures, and education. Some of the notable TV shows featured on News 24 include "Sabse Bada Sawal," "Rashtra Ki Baat," and "Mahaul Kya Hai?"

News24 Broadcast India Limited, a subsidiary of the BAG Network, is gearing up for a significant rebranding initiative this year. According to information obtained by exchange4media, the aim of this rebranding exercise is to provide the news network with a modernized identity and capitalize on its rapidly expanding viewership.

Established in 2007, News24 caters to the global Indian audience, delivering news that is credible, authentic, and swift. Embracing the tagline, ‘Har Hindustani Ka Channel,' News24 emphasizes inclusivity and aims to empower its audience.

Anurradha Prasad, Chairperson and MD of BAG Network, expressed her views on the planned rebranding, highlighting the dynamic nature of the television industry. She emphasized the importance of continuously evolving to meet the changing demands of viewers. The forthcoming brand evolution aims to position News24 as a channel that prioritizes the perspectives of the public.

The rebranding efforts will extend across all platforms of the network, including mobile and digital properties. In a previous interview with exchange4media, Prasad emphasized the transformative journey of TV news channels over the past decade and the necessity for an updated approach to remain relevant in the evolving media landscape.