Top 10 Most Followed Instagram Accounts In The World In 2023

The World's Top 20 Instagram Accounts with the Largest Number of Followers
 Top 10 Most Followed Instagram Accounts In The World In 2023



Instagram has transformed from a simple photo-sharing app into a diverse platform that reflects our interests and connects us with celebrities, influencers, and brands. With its massive user base, Instagram has given rise to a new breed of celebrities known as influencers. In this article, we will explore the 20 most-followed Instagram accounts in the world, featuring familiar names such as Cristiano Ronaldo, Selena Gomez, and the Kardashian-Jenner clan.

  1. Instagram (@instagram) Followers: 638 million

Instagram itself claims the top spot as the most-followed account on the platform. With over 500 million followers, it serves as a hub for popular creators, creative content, and even virtual influencers.

  1. Cristiano Ronaldo (@cristiano) Followers: 586 million

Cristiano Ronaldo, the renowned football superstar, has amassed a staggering 586 million followers. He became the first individual to surpass 500 million followers, cementing his status as a social media icon.

  1. Lionel Messi (@leomessi) Followers: 464 million

Lionel Messi, Ronaldo's long-standing rival on the pitch, is also a force to be reckoned with on Instagram. With 464 million followers, Messi demonstrates his social media prowess off the field.

  1. Selena Gomez (@selenagomez) Followers: 418 million

Selena Gomez has experienced a rapid climb in follower count. Known for her engaging content and advocacy for mental health, Gomez has attracted 418 million followers and counting.

  1. Kylie Jenner (@kyliejenner) Followers: 391 million

Kylie Jenner (@KylieJenner) / Twitter

Kylie Jenner, the youngest of the Kardashian-Jenner clan, made history as the first woman to surpass 300 million followers on Instagram. As a successful entrepreneur with multiple business ventures, Jenner continues to captivate her massive following.

  1. Dwayne "The Rock" Johnson (@therock) Followers: 381 million

Dwayne Johnson, also known as "The Rock," has built an impressive following with his motivational and inspiring posts. Alongside his successful Hollywood career, Johnson engages his 381 million followers with glimpses into his life and fitness journey.

  1. Ariana Grande (@arianagrande) Followers: 371 million

Ariana Grande has captured the hearts of fans worldwide, and her Instagram following reflects her immense popularity. The multi-talented pop star shares behind-the-scenes glimpses and teasers of her upcoming projects, keeping her 371 million followers engaged.

  1. Kim Kardashian (@kimkardashian) Followers: 357 million

Kim Kardashian, a prominent figure in the entertainment industry, has leveraged her fame to amass a substantial following on Instagram. Her presence remains strong even after the conclusion of the reality show "Keeping Up with the Kardashians."

  1. Beyoncé Knowles (@beyonce) Followers: 309 million

Beyoncé Knowles, a global superstar, graces Instagram with her presence and provides a glimpse into her personal and professional life. With 309 million followers, Queen Bey continues to captivate audiences with her talent and authenticity.

  1. Khloe Kardashian (@khloekardashian) Followers: 307 million

Khloe Kardashian, another member of the Kardashian family, secured a spot in the top 10 with her 307 million followers. Her engaging content resonates with fans, ensuring her strong presence on the platform.

  1. Nike (@nike) Followers: 294 million

As the second-largest corporate account on Instagram, Nike demonstrates its expertise in running a successful performance. Through high-quality posts and a cohesive brand theme, Nike surpasses even celebrities in follower count.

  1. Justin Bieber (@justinbieber) Followers: 290 million

Justin Bieber, a pop sensation, continues to attract a massive following on Instagram. With a mix of personal moments, music-related content, and reflections on spirituality, Bieber's genuine approach keeps his 290 million followers engaged.

  1. Kendall Jenner (@kendalljenner) Followers: 289 million

Kendall Jenner, a reality TV star and successful model, reigns as social media's most popular model. Her 289 million followers bear witness to her successful campaigns and ad posts that seamlessly blend with engaging content.

  1. National Geographic (@natgeo) Followers: 277 million

National Geographic, a renowned publication known for its stunning photography, captivates audiences with its Instagram account. With contributions from talented photographers, Nat Geo's feed takes viewers on a visual journey, fostering a sense of connection and appreciation for the world.

  1. Taylor Swift (@taylorswift) Followers: 260 million

Taylor Swift, the internationally acclaimed pop star, has secured her position as a top-tier Instagram presence with over 260 million followers. Her artistic feed, featuring vintage photos, concert shots, and music video promos, appeals to fans worldwide.

  1. Virat Kohli (@virat.kohli) Followers: 250 million

Indian cricketer Virat Kohli has achieved a significant milestone by becoming the first Indian to reach 250 million followers on Instagram. Kohli's updates on his workout routines and insights into his personal life attract a dedicated fan base.

  1. Jennifer Lopez (@jlo) Followers: 246 million

Jennifer Lopez, an iconic figure in the entertainment industry, commands a massive following of 246 million on Instagram. Known for her impressive career spanning decades, J.Lo keeps fans engaged with vacation pictures and glimpses into her wellness routine.

  1. Kourtney Kardashian Barker (@kourtneykardarsh) Followers: 221 million

Kourtney Kardashian Barker, a member of the Kardashian family, maintains a substantial following on Instagram. Her luxurious lifestyle and aspirational content resonate with her 221 million followers.

  1. Nicki Minaj (@nickiminaj) Followers: 220 million

Nicki Minaj, a hip-hop icon, utilizes Instagram to enhance her legendary status. Her captivating posts, including iconic single artwork and memorable visuals, have helped her gather 220 million followers.

  1. Miley Cyrus (@mileycyrus) Followers: 208 million

Miley Cyrus, known for her artistic evolution and versatility, enjoys a strong presence on Instagram with 208 million followers. Her trendy fashion, style, and engaging content make her account a must-follow.


Instagram has become a breeding ground for social media celebrities, with these 20 accounts commanding a massive global following. From sports icons to pop stars and influencers, these individuals and brands have mastered the art of engaging content, captivating millions of Instagram users worldwide. As the platform continues to evolve, it will be intriguing to see who will dominate the Instagram landscape in the future.

While you're here, don't forget to check out the most liked Instagram posts of all time for more intriguing insights into the platform's popular content.




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