Why Criticism Of Kareena’s Ad Is A Sign Of Patriarchy:

Recently, social media is on fire on hearing the news of a the most influential and fashionable Bollywood icon, Kareena Kapoor, signing up with Puma. The actress announced this new partnership through her Instagram debut.
She also says, ‘This new partnership with PUMA gives me an opportunity to connect with and encourage more women to lead a fit and healthy lifestyle. Fitness is an essential, integral part of my life and I truly enjoy it. I’m looking forward to everything Puma and I have planned in the coming months.’

Along with this partnership, Kareena Kapoor will also be the face of Puma’s recent Studio Collection: low intensity training apparel assemblage, which is yet to be released. Puma’s General Ambassador of India and Southeast Asia says, ‘Kareena personifies our philosophy ‘where the gym meets the runway’. She is not only an inspiration but is also a true embodiment of what it means for women to maintain a healthy lifestyle while donning multiple hats.’

However, not all have appreciated this move by Puma. They have also slammed the brand on choosing an actress, who is soon going to be a mother. The concern of this lot was to choose real women working out there, who do not employ nannies as the brand ambassadors.

Nevertheless, people forget that Bollywood celebrities have been successful in giving great returns on investment, in comparison to other people. Therefore, for larger sales, it is better to employ a known face. When it comes to the issue of Kareena being a mom, then they are so many single fathers out there, from the Bollywood itself, such as Karan Johar and Tushar Kapoor, who have never been slammed for employing nannies to focus more on professional life. Therefore, if Kareena Kapoor wants to work and raise kids with the help of a nanny, then it’s her choice.

What do you think of this apparent patriarchy? Please share your views in the comment section given below.

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