5 Effective Ways to Enhance Mobile App Engagement
Mobile app engagement refers to how users interact with your mobile app. This interaction includes several things including the frequency, depth, intensity, quality, and duration of user interaction. App engagement is important to measure because it shows whether your app is popular and enjoyable among the user or not. High engagement shows that there is something that the users find useful or entertaining.
Secondly, it shows the success of the app, as apps with higher engagement often see better user retention, which leads to more revenue. Lastly, it provides you valuable insights into user interests and preferences, on which you can work to improve your app. This shows that increasing mobile app engagement is important to retain users, encourage them to actively use the app, and valuable insights. So, here are some of the ways to enhance mobile app engagement.
1. Deliver Personalized In-App Experiences
A proven way to increase mobile app engagement is by delivering personalized in-app experiences. This is a method that is used by every top app developer or app developing company nowadays to enhance the user engagement of mobile apps. Most consumers nowadays expect companies to deliver personalized experiences and when companies fail to do so, consumers feel frustrated. In a low-loyalty environment, non-personalization or lack of personalization poses certain risks for businesses.
Therefore, to enhance mobile app engagement, implement personalization in your app from the very initial consumer touch pouch. This could be something as simple as showing user-specific content, such as showing the user about a category in which he/she is most interested.
2. Implement Push Notifications
Push notifications are also very effective when it comes to enhancing user engagement, but only when done the right way. Too many push notifications can not only annoy the users but also force them to uninstall the app because no one wants to be constantly annoyed by the notifications sound. The timing, relevance, and personalization of push notifications are very important. Sending out push notifications based on user behaviors, similar to how Cam Surf can remind users about a particular in-app activity or notify them about a new feature which can increase their engagement.
3. In-App Messaging
In-app messaging is another method that you can try to increase user engagement within the app. In-app messaging refers to messages about new features, tips on app usage, or information about ongoing promotions. The in-app messaging should be of value to the users and shouldn’t be perceived as intrusive by them, as intrusive messages can lead to users getting annoyed and even uninstalling the app. There is a minute difference between adding value and being intrusive and it is something that must be considered.
4. Add Social Sharing Features
Social sharing features can also help in enhancing user engagement. If you provide a way for users to easily share their app content or achievements on various social media platforms including Facebook, Twitter, Instagram, and Omegle.com, you can increase your app's visibility and user engagement. Social sharing can not only enhance the user engagement of the users but also compel their social circles to try out the app, which can lead to a whole bunch of new users.
5. Update Your App and Add New Stuff Regularly
Regularly updating your app and adding new features to it can make the users stay, become loyal users, and increase their engagement with the app. Every developer wants to increase user engagement with the app as much as possible and a good way to do so is by updating your app regularly and adding new features, content, or improvements to the app to keep the user experience fresh. Users are highly eager to try out new content and new features and when you do provide them with new stuff regularly, you are basically making them your loyal users.
