Top 10 Popular Jeans Brands In India 2025
 

Jeans for years have been at the core of Indian fashion, which is a mix of comfort and style over generations. In college campuses as well as corporate offices, the variety that denim brings to an outfit is what makes it a mainstay in every wardrobe. As we look to 2025, we see a mix of international big players and homegrown up-and-coming labels that are taking over the Indian jeans market. Here are the top 10 jeans brands in India for 2025, which we base on customer preference, quality, innovation, and market presence.

1. Levi’s.

Levi’s is still the dominant player in the Indian denim market. They are known for their time-honored cuts, quality fabric, and the famous red tag, which has been a hallmark of the brand. In 2025, they put out sustainable lines that include the use of organic cotton and water-saving methods, which in turn have attracted the eco-conscious consumer. Also, they have a large range of fits, which goes from the very slim 511 to the classic 501, which caters to a very wide age group.

2. Wrangler

A classic choice, Wrangler is known for its tough appeal and durable jeans. They have been putting out what the Indian market wants in terms of comfortable designs. In 2025, Wrangler launched the “Ready for Anything,” which did very well. We saw a play towards jeans for the active set. Also with great price point and trendy cuts, Wrangler is still the go-to for urban and semi-urban customers.

3. Pep’s Jeans.

From London-based but very much a brand which has taken off in India, Pepe Jeans puts a European, refined touch into young, energetic packages. Known for their edgy design, worn look, and tight fits, Pepe is a hit with the college set and young professionals. In 2025, Pepe launched their “Denim Revolution,” which includes stretch and weather-resistant fabrics, thus being fashionable and functional.

4. Spycer.

An Indian brand that has carved out a niche in the denim market, Spykar puts out trendy designs that are tailored for Indian consumers. With competitive prices and an eye on global trends, Spykar has become very popular with the youth. In 2025, the brand expanded its unisex and plus-size jeans lines, which included inclusive elements in fashion.

5. Flier that also includes machines.

India’s very own denim brand, Flying Machine, has grown steadily with its affordable range and creative designs. Supported by Arvind Mills, which is the largest textile company in India, they also present comfort and durability. In 2025, they rolled out the AI-powered "custom fit’’ jeans, which was very exciting for what it brought to the mass market.

6. Petrol, diesel.

Diesel is a top international brand that targets fashion-forward people for their high-end denim wear. Though priced high, Diesel’s unique washes, bold designs, and excellent finish make it a status symbol. In 2025, Diesel India introduced its limited edition luxury denim collection in collaboration with Indian designers, which won over the urban elites.

7. Sportscar.

On Myntra alone, you can get Roadster, which has become popular for its fashion at great prices. With a casual and rugged look, Roadster is a hit with millennials and Gen Z. In 2025, they launched a campaign for “urban mobility” jeans, which are stretchy, light, and great for everyday wear.

8. Jack and Jones.

In India, which has a large retail and online market, Jack  Jones is known for their premium casual wear, which includes jeans. We design our fits, which range from skin tight to taper to global fashion trends. In 2025, Jack  Jones’ denim collection we focus on comfort without a trade-off in style, which we achieve through the use of advanced stretch fabrics for active users.

9. Lee’.

Lee is a mainstay in the denim field and for decades has been a familiar name in India. The brand’s longevity and classic appeal still see it as a favorite. In 2025, Lee put out a heritage-inspired collection which put a modern twist on vintage looks and did very well with the mature audience.

10. Judge.

Mufti is a native Indian brand which brings together ethnic and western design elements to present jeans that are trendy yet with a root in culture. In 2025, Mufti rolled out its “Neo Indian” denim line, which is for the modern Indian consumer who seeks out a mix of comfort and culture.

Conclusion

The Indian denim market has seen great growth, which in turn has seen the introduction of a wide range of brands to fit every preference and price point. From the global Levi's to the very Indian Spykar and Mufti, which bring in innovation, in 2025, Indian consumers are presented with a large choice. As we look to the future, we see a trend towards sustainability, inclusivity, and technology, which will define the jean category in India as at once very fashionable and also conscious.