Top 5 Indian Instagram Influencers to Follow in 2025
Those days are gone when cricketers and film stars were the only trendsetters. Now, in the digital era, Instagram influencers are the most sought-after celebrities for fashion, lifestyle, and entertainment inspiration. Indian influencers have made a solid niche in this area over the years, gaining millions of followers and becoming go-to voices for brands and audiences alike.
Whether you're a brand interested in successful partnerships or an emerging influencer in yourself, look no further - these five Indian Instagram influencers currently dominate the network in 2025.
1. Avneet Kaur
Follower Base: 31.9 Million
Handle Name: @avneetkaur_13
Unique Selling Point: Travel, dance, and fashion reels
Ideal Collaborations: Campus Shoes, Prada, Dior, YSL Beauty
Avneet Kaur leads the list of India's most popular Instagram influencers in 2025. Having begun as a child artist and dancer, she moved smoothly into the influencer niche. Her high-energy content — including trending reels, fashion, and travel bits — appeals to youth audiences as well as luxury brands.
2. Bhuvan Bam
Follower Count: 20.3 Million
Instagram Handle: @bhuvan.bam22
USP: Comedy, music, storytelling
Top Collaborations: Airtel, ASUS ROG, Jio Cinema, Sprite
Bhuvan Bam, popularly known as BB Ki Vines, is one such creative sensation. His humourous sketches and heart-warming stories have collected a large amount of affection on YouTube as well as on Instagram. He has also struck a chord with acting through web series such as Taaza Khabar.
3. Dhruv Rathee
Followers: 12.9 Million
Instagram Handle: @dhruvrathee
USP: Education-based research content
Most Popular Collaborations: Kuku FM
Recognized for his analytical style, Dhruv Rathee breaks down intricate subjects from politics and finance to science. He's admired for his fact-oriented videos and unbiased opinions on social topics.
4. Prajakta Koli
Follower Count: 8 Million
Instagram Handle: @mostlysane
USP: Lifestyle and relatable humor
Top Collaborations: Prime Video, Cadbury Dairy Milk, Coke Studio Bharat
Prajakta, or MostlySane, is adored for her frank, funny content that resonates with real life. She is successful both on social media and as an actress, with a stint in successful Netflix shows.
5. Aashika Bhatia
Follower Count: 6.4 Million
Instagram Handle: @aashikabhatia
USP: Trendy fashion reels and daily vlogs
Top Collaborations: Nykaa, Motorola, Meesho
From TV and TikTok, Aashika escalated rapidly as a leading Instagram content creator renowned for her appealing fashion and lifestyle content that enthralled viewers to return time and again.
