Kohli's impact is not limited to cricket as he is a major influence in different areas. He has become the most popular Indian athlete in terms of endorsements, with more than 30 brand associations, including Puma, MRF, Audi, Myntra, and Blue Star.

It can be estimated that he has about ₹7.5–10 crores as his fee for each commercial, hence he ranks among the highest-paid brand ambassadors in the world.

In the case of Instagram, where Kohli's follower count is more than 260 million, he makes approximately ₹8–10 crores for each post he sponsors — thus, he is among the top sports influencers in the world with Ronaldo and Messi. His whole social media presence alone significantly contributes to his yearly income, which amounts to almost half of his total earnings.

Business Ventures and Investments

Kohli is more than a cricketer; he is a sophisticated businessman. His partnership in several profitable businesses is another source of income:

Wrogn – his well-known youth fashion label

Chisel Fitness – a network of high-end gyms in India

Blue Tribe Foods – a plant-based food start-up

Go Digit Insurance – a very successful multi-crore investment.

All these ventures showcase his business acumen, and they also provide him with an income that is not only from cricket but from various other sources.

Luxury Lifestyle and Philanthropy

Virat’s lifestyle is a reflection of his success. He possesses a lavish apartment in Mumbai that costs ₹34 crore and a posh house in Gurgaon that is worth ₹80 crores. His collection of cars features high-end models like the Audi RS5, Range Rover, Bentley Continental GT, and BMW i8.

Kohli's Lifestyle may be luxurious, but he is still a down-to-earth person who is very compassionate and gives back to society. He directs the Virat Kohli Foundation, which focuses on helping underprivileged children and promoting sports in India, and thus, is actively engaged in social causes.