Dunki VS Salaar: Indian Cinema's Biggest Clash!!

Shah Rukh Khan's Box Office Performance in Dunki vs Salaar Is Nearly 80% Lower Than Prabhas' Massive 750K Likes On BMS Interest Rate: Will It Affect Multiplex Reservations?

By Mrigatrishna Kalita Dec 9, 2023, 22:26 IST

Given Rajkumar Hirani's history, we are aware that his films rely heavily on word-of-mouth marketing and aren't your typical wild box office hits.

The match between Shah Rukh Khan's Dunki and Prabhas' Salaar may be the biggest fight in Indian cinematic history because it's been a while since two super stars faced off and broke box office records. Dilwale and Bajirao Mastani were big, but this is big enough to devour a lot of each other's portions.

Salaar, which releases on December 22, will hog a lot of screens starting on day two, even if Dunki releases a day earlier on December 21. Word of mouth will only favour the superior film, even though both will profit from the festive season—Christmas week, to be exact.

Given Rajkumar Hirani's past performance, we are aware that his films rely more on word-of-mouth marketing than on typical chaos box office openers. Additionally, his films mainly rely on multiplex crowds rather than single screens; these audiences typically increase during commercial potboilers such as Gadar 2, Jawan, Animal, and Pathaan.

The majority of people usually purchase their tickets online for films with a lot of multiplexes, and BookMyShow is the most popular online ticketing site in India. By allowing users to click on the "I'm interested" page, BMS includes a feature that allows it to track the number of individuals who are interested in any given movie. This provides an approximate sense of the number of individuals anticipating a movie, mostly for the multiplex crowd.

According to the most recent interest data, Prabhas' Salaar is currently at 757K+ and is rapidly approaching the 1 million level. Considering that the movie won't be out for another few weeks, this is tremendous. In addition, this suggests that Salaar will play well in multiplexes in addition to single screens, where it will rule until word-of-mouth spreads.

In Dunki's case, things appear to be moving slowly. Even though it features a lot of multiplex scenes, this Shah Rukh Khan movie has drawn in over 153K viewers. That is over eighty percent less than Prabhas' Salaar. We just write what fans want to read, so we're not suggesting this will matter much, but fans like to track this.

Dunki VS Salaar: Indian Cinema's Biggest Clash!!

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