Exploring The Latest Promotional Techniques In Bollywood

Analyzing the Efficacy of Bollywood's Innovative Film Promotion Strategies: An In-Depth Look
By Tamal Barman Updated: Mar 18, 2023, 13:08 IST
Pathaan and TJMM
In the past, Bollywood relied on a basic promotional strategy that involved releasing teasers, trailers, conducting interviews, launching music, and then finally releasing the movie. However, post-pandemic, things are changing, and filmmakers are exploring novel methods to entice the audience. This article will explore some of the different promotional techniques being employed in Bollywood.

 

Marketing through fan clubs played a crucial role in the success of Pathaan, a movie that received little promotion from its actors, but generated excitement among Shah Rukh Khan's fans. Despite not conducting interviews to promote the film, Shah Rukh Khan engaged in #AskSRK sessions, where he discussed Pathaan and other topics, which garnered significant attention. This approach has been emulated by several other stars, including Ajay Devgn, Nani, and Yami Gautam. Additionally, some movies like Dream Girl 2 and Pop Kaun have been promoting themselves by referencing other films.

 

Dream Girl 2

 

Dream Girl 2 and Pop Kaun (web series) are promoting their content by referencing other movies in their social media campaigns. While this approach appears intriguing, it remains to be seen whether it will entice audiences. What are your thoughts on whether these promotional tactics will benefit movies in the future? Share your opinions in the comments section below.
raj

Featured

Trending

raj

Many of our readers have been bored lately as they are stuck at home because of the pandemic of COVID-19. Thanks to the technology we have today there are different ways to entrain yourself since the world wide web is a big place to explore. We make it easier for you to give you the latest TV shows, movies, celebrity gossip, and many more worthwhile articles, but today we found a new site called sevenjackpots.com/casinohttps://casinoexpressindia.comChoose from the best online casino sites for gambling with real money in India. Dive into the excitement of playing top-class online casino games on the most reliable and safe real rupee premium gambling sites available today., this site provides all of our readers from India, the best in sevenjackpots.com/casinohttps://casinoexpressindia.comChoose from the best online casino sites for gambling with real money in India. Dive into the excitement of playing top-class online casino games on the most reliable and safe real rupee premium gambling sites available today.online casino. Time to check out those new TV shows we love to recommend while playing different fun games.

sevenjackpots.com/casinohttps://casinoexpressindia.comChoose from the best online casino sites for gambling with real money in India. Dive into the excitement of playing top-class online casino games on the most reliable and safe real rupee premium gambling sites available today.