Renowned filmmaker Raj Kumar Gupta, known for directing hits like "Raid" starring Ajay Devgn and Ileana D'Cruz, "No One Killed Jessica" featuring Rani Mukerji and Vidya Balan, and "Aamir" starring Rajeev Khandelwal, has been eagerly awaited by fans for his next project. Exciting news has emerged from Pinkvilla, revealing that Gupta is currently involved in the production of a show centered around the pharmaceutical industry in India, with Riteish Deshmukh as the lead actor. The project is being supported by producer Ronnie Screwvala, with whom Gupta shares a strong working relationship, having collaborated on previous successful ventures such as "Aamir," "No One Killed Jessica," and "Ghanchakkar." This intriguing story has long been on Gupta's radar, and he believes that the digital platform is the perfect medium to bring it to life in its entirety. The filming for the show has already commenced in Chandigarh, showcasing the synergy between Gupta's vision and Deshmukh's talent.

In the midst of all this, Riteish Deshmukh is enjoying the triumph of his Marathi film, Ved, which garnered immense adoration from the audience. The romantic drama, featuring Riteish Deshmukh and Genelia D'Souza in the lead roles, made its theatrical debut in 2022 and was recently made available on Disney+ Hotstar. Additionally, Riteish Deshmukh has another exciting project on the horizon, Aditya Sarpotdar's Kakuda, in which he stars alongside Sonakshi Sinha and Saqib Saleem.