In every corner of the world, influencer marketing has made a profound impact, and India is no exception to this trend. Recognizing the significance of catering to a global market, brands place great emphasis on the diversity of influencers they collaborate with. This understanding extends to India, where brands acknowledge the need for inclusive representation. By engaging influencers from various backgrounds and cultures, brands can effectively connect with diverse audiences, fostering a sense of relatability and authenticity. As a result, influencer marketing has become an indispensable strategy, enabling brands to establish a strong foothold in India and beyond, leaving no continent untouched by its far-reaching influence.

Top Indian influencers (Updated for 2023)

1 Bhuvan Bam

Bhuvan Bam, a renowned social media personality and comedian, initially gained fame through his YouTube channel, BB Ki Vines, which boasts 25 million subscribers. While his YouTube channel has since scaled down, Bhuvan remains a globally recognized figure on Instagram, where he has amassed over 14.5 million followers. He has collaborated with various Indian celebrities, as well as brands like The Man Company and Amazon Prime. Additionally, Bhuvan is set to star in an upcoming production called Taaza Khabar on Disney+ Hotstar.

2 Kusha Kapila

Kusha Kapila, one of India's prominent influencers, is best known for her creative "South Delhi girls" videos on the iDiva YouTube channel, which has garnered over 451k subscribers. She also maintains her personal channel with 369k subscribers. With 2.4 million followers on Instagram, Kusha shares comedic content and provides glimpses into her life as a rising celebrity. She has collaborated with esteemed brands such as Google and Cred and has graced high-profile film industry events. Kusha has also served as a fashion judge and appeared in Karan Johar's Ghost Stories.

3 Diipa Büller-Khosla

Diipa Khosla embarked on her online journey as a social media manager but later transitioned into a fashion influencer, leveraging her expertise to establish her personal brand. In addition, she has successfully ventured into entrepreneurship, launching her own Ayurveda-centric cosmetic line called Inde Wild. Diipa gained attention and was featured in Harper's Bazaar for her extravagant four-day wedding to Dutch diplomat Oleg Büller in 2018, during which she showcased nine different looks. With 18.3k subscribers on YouTube and 1.7 million followers on Instagram, she shares beauty, fashion, and luxurious lifestyle content. Diipa was the first Indian influencer to collaborate with MAC cosmetics and is a co-founder of Post For Change, a foundation utilizing social media influencers to drive transformative change.

4 Nikhil Sharma

Nikhil Sharma, known as the "Casey Neistat" of India, is a lifestyle blogger who embarked on his YouTube journey in 2010. He gained fame in the realm of moto vlogging as "Mumbaiker Nikhil," amassing nearly 4 million subscribers. Today, Nikhil stands as a pioneer in Indian influencer marketing and is acclaimed as one of the top biker and moto vloggers worldwide. With 1.4 million followers on Instagram, he has received accolades such as the MTV Indian and IWMBuzz Awards for "Vlogger of the Year" in 2019. Nikhil has collaborated with several renowned brands, including Garmin and WB.

5 Komal Pandey

Komal Pandey, a fashion influencer known for her quirky and comedic approach, quickly garnered attention from the social media community. In 2017, she started her YouTube channel, showcasing a unique style she coined as "college couture." Komal has also become a stylist for the popular channel popxo. Presently, she boasts 1.7 million followers on Instagram and 1.15 million subscribers on YouTube, collaborating with over 100 brands, including Olay and Vivo India.

6 Farah Dhukai

Farah Dhukai, the renowned YouTube and Instagram personality, is famous for her desi-inspired beauty hacks. With 6.4 million Instagram followers and 2.3 million YouTube subscribers, she shares home beauty remedies, hair treatments, and cosmetic routines. Since her online debut in 2010, Farah has collaborated with numerous brands and launched her own skincare line, Farsali. Although of Indian descent, Farah's family roots trace back to Africa, and she was raised in Toronto, Canada, where she currently resides with her husband and child.

7 Dolly Singh

Dolly Singh, another contributor on the YouTube channel iDiva, has carved her own path as an influencer with 1.4 million Instagram followers. Originating from humble beginnings, Dolly started a fashion hacks and style blog during her university days. Today, she embodies her personal influencer brand and has collaborated with Indian celebrities like Priyanka Chopra and Ayushmann Khurrana. Dolly has also worked with several brand partners, including Olay and Colgate.

8 Mithila Palkar

Mithila Palkar initially pursued an acting career but gained internet fame in 2016 with her rendition of The Cup Song, which amassed over 6 million views on her YouTube channel. Currently, her YouTube channel has 168k subscribers, and she has amassed 3.5 million followers on Instagram. Mithila's acting career continues to flourish, with notable roles in Netflix's Little Things and the Bollywood film Katti Batti. She collaborates with various brands, including Times Prime and Plumb Goodness.

9 Masoom Minawala

Masoom Minawala, one of the top Indian creators globally, captivates her 1.2 million Instagram followers with her creative photography, vibrant aesthetic, and high-fashion style. Originally from Mumbai, this fashion and lifestyle influencer has relocated to Belgium. Masoom also maintains a YouTube channel with 54k subscribers, where she shares fashion styling tips and luxurious travel and lifestyle content. She has partnered with prestigious brands like Louis Vuitton and Moda Operandi.

10 Tamanna Roashan

Tamanna Roashan, the creator behind @DressYourFace, describes herself as a beauty, lifestyle, fashion, and education influencer. With a heritage encompassing both Afghan and Indian roots, she resides in Los Angeles with her husband and two children. Tamanna has collaborated with Indian fashion label Lashkaraa on her own Dress Your Face capsule collection, along with collaborations with Honest Company and Barbie. She shares a diverse range of high-fashion and luxurious lifestyle content with her 2.7 million Instagram followers.