Project K, directed by creative director Nag Ashwin and starring Rebel Star Prabhas, is one of the most expensive films ever made in Indian cinema. Nag Ashwin was particularly concerned with the script and other pre-production details. He even made a public request to Anand Mahindra, the CEO of his company Mahindra Group, for automobile technology for Project K. The film required the assistance of the Mahindra Group in developing future automobiles for the film, and Anand Mahindra is providing full support.

As a New Year's Eve treat, the creators released episode 1 of From Skratch: Re-inventing the Wheel, which depicts the process of making a wheel. Of course, it's not your average wheel.

The Project K team made fun of Nag Ashwin's enthusiasm for designing and building the wheel. But only he understands how significant it is. The presence of Priyanka Dutt can also be seen in the video. There will be much more in the From Skratch series.

Amitabh Bachchan has a long and important role in the film, while Deepika Padukone plays the female lead opposite Prabhas.

Tollywood's leading production house Vyjayanthi Movies is producing this golden jubilee project prestigiously and on a large budget to commemorate 50 memorable years. Producer is Ashwini Dutt.