Succes Story Of Royal Kurta Founder Bhavya Mehta. He Was Just 21Yrs Old When He Started!
Bhavya Mehta was just 21 when he launched the ethnic clothing brand "Royal Kurta" on Snapdeal in 2014, starting with INR 500,000 that his father gave to him.
Royal Kurta has grown into an Rs. 30 crore turnover business with around 21,000 products on its catalog and selling online through the company website and also other e-commerce portals such as Amazon, Myntra, Nykaa, Tata Cliq, and Paytm Mall within a span of just 8 years.
Royal Kurta offers a variety of kurta pajamas, such as sherwanis, patients, and bandhgalas that are made of cotton, dupion silk, art silk, and tussar silk.
After graduating with a Bachelor of Arts degree from Deen Dayal Upadhyaya College, Bavya worked with his father for about a year and a half before starting his business. Bhavya Mehta established Mehta E-Retail India, a proprietorship company in 2014. Of course in the initial months business was slow, but things around during the Diwali season when his brand created a record selling 1200 kurtas on a single day.
At first, he borrowed money from his father to buy a gym but then the idea came to his mind to sell kurtas online.
His aim was to be financially independent. But it was not easy to convince his parents about his business proposition.
One of his father's stores was converted into an office. He started his operations from there & put his label Royal Kurta on his father's collections.
He has kept the price of his products nominal.
As orders started increasing, Bavya decided to set up his manufacturing unit to meet the demand. In 2017, he set up a unit at Mahavir Nagar and has hired around 40 employees including tailors, ironers, washers, dispatching staff, and also three MBA graduates to handle the marketing.
During the lockdown, his business grew significantly.
Apart from fitness, he loves his French bulldog and enjoys running, meditating, and spending time with his family. His family includes his wife Payal, who is a commerce graduate.
