Fashion is not just wearing trendy clothes or wearing what everyone is wearing; it’s something so much more. Indian independent fashion labels offer a unique touch and create beautiful pieces using unique fabrics and designs while at the same time being symbolic of the local artisans. For those shoppers who are tired of mass-produced clothing, this is the alternative to it.
Different independent fashion designers are working with traditional weaving communities as well as natural fabrics and other textiles to produce their pieces. Supporting these businesses not only helps artisans but also encourages us to consume in a more careful manner.
Here’s a list of 10 Indian indie fashion labels that are doing just that.
1. NorBlack NorWhite
Mriga Kapadiya and Amrit Kumar founded NorBlackNorWhite, the company that merges Indian textile traditions with modern fashion. The brand uses traditional techniques such as bandhani and tie-dye and creates very bright and stylish outfits, accessories, and casual dresses.
2. The Jodi Life
The Jodi Life is a fashion label owned by the founders Gauri Verma and Karuna Laungani. It offers prints, new fabrics, and contemporary designs for customers of both genders. Its designs make it easy for users to dress up in dresses, skirts, kurtas, and accessories. The label also has a wide selection of home décor.
Website: thejodilife.com
3. Doodlage
Doodlage adopts sustainability as its core design element. The loved brand uses textile waste, leftover materials, and existing fabrics for producing original garments. Different reclaimed textiles imply that every item is going to feature unique colors, textures, and patterns. It is worth checking for customers who want stylish things related to Western style while paying attention to the implications the fashion industry has on nature.
Website: doodlage. in
4. Torani
Designer Karan Torani finds his inspiration in various stories of India, memories of childhood, and local textile traditions. The brand uses different influences like Madhubani art, bandhej, Chanderi, and light fabric in its elaborate line of Indian clothes. The collections of the brand are particularly interesting for customers looking for stylish outfits for parties, weddings, and other important events.
Website: torani. in
5. The Summer House
The Summer House brand is concerned about creating simple designs, using comfy materials, and careful production. The clothing lines include home collections, linen, khadi, and silk among various materials the brand uses. The subdued color palette and easy-going design are intended for people who like timeless pieces instead of trendy outfits that can only be used for a short time to follow the current fashion.
Website: thesummerhouse. in
6. Keyah
Keyah is a brand worth visiting for its unique collection of saris made using tie-dye, batik, hand-painting, and embroidery techniques, showcasing the influence of the conventional style on the modern colors and designs. Users can check out the website or contact the company for information regarding availability and pricing.
7. Nomad
Harshita Gautam created Nomad based on the inspiration from the natural beauty of rural India and Indian textiles. The collections offered include flowing skirts, Chanderi sarees, embroidered blouses, jewelry, and home decor. Nomad emphasizes the significance of handloom textiles and artisans who practice this ancient craft.
Website: diariesofnomad.com
8. Chamar Studio
Chamar Studio, founded by Sudheer Rajbhar, aims to break the stereotypes of luxury bags. It has established its reputation for producing bags out of recycled products and without a trace of leather. The house collaborates with artists and artisans to help raise awareness about social disparities and the need for fair employment.
Website: chamar. in
9. Picchika
Picchika, designed by Urvashi Sethi, is known for its floral motifs and hand-printed designs inspired by nature. The gorgeous sarees and Indian attires are designed in a way that gives a feel of being in a garden. The brand is happy to create tailor-made attires as well.
Website: picchika. in
10. Suta
Founded by sisters Sujata and Taniya Biswas, Suta celebrates handwoven saris and the communities behind them. Their products consist of vibrant scarves, tops, and cloth materials used in saris. The brand creates sari attire that is both easy to wear and pleasing in terms of style through a combination of weaving methods of yore with elaborate, fun elements of fashion.
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