Vidit Aatrey, co-founder and CEO of Meesho, is now one of the leading figures in India's e-commerce sector. Through his vision, Meesho has evolved from a small startup to a multi-billion-dollar firm, revolutionizing social commerce and enabling millions of entrepreneurs nationwide.​

Early Life and Education

Vidit Aatrey was born on June 20, 1991, in Delhi. He belongs to a middle class family with roots in Uttar Pradesh. His dad worked for the Delhi Jal Board, and they occupied a modest two-bedroom apartment in North-West Delhi. Aatrey's academic journey saw him accepted at the prestigious Indian Institute of Technology (IIT) Delhi to study for a B.Tech in Electrical Engineering.

The Genesis of Meesho

In 2015, Aatrey, together with his IIT Delhi friend Sanjeev Barnwal, took the entrepreneurial leap by founding a company named Fashnear with a business model of providing fashion products through local stores to customers.

The model failed, and they changed direction and rebranded the company as Meesho in 2016. The new business model was focused on empowering individuals, especially women, to become online resellers of goods with no investment using social media platforms like WhatsApp and Facebook.

Meesho's revolutionary model democratized Indian e-commerce, enabling millions of individuals to turn into entrepreneurs at minimal risk. The simplicity of the application and functionality across pervasive social media platforms made it an easy option for many, including tier-2 and tier-3 cities.

Awards and Appreciation

Aatrey's entrepreneurship and leadership ability did not go unnoticed by everyone. He was named to Forbes' "30 Under 30" in 2018 and Fortune India's "40 Under 40" in 2021 for his significant contribution to the startup ecosystem and India's digital commerce arena.

Despite his professional responsibilities, Aatrey enjoys a peaceful personal life. He is married to Minu Margeret, and together they experience the excitement and adventure of entrepreneur life.

Currently, in 2025, Aatrey's net worth is approximately $2.3 billion, reflecting Meesho's historic success and his being a key contributor to its success story.

Conclusion
Vidit Aatrey's evolution from a middle-class Delhi upbringing to the helm of one of India's strongest e-commerce platforms is a testimony to vision, resilience, and innovation. With Meesho, he has not only overturned traditional models of retailing but also given rise to a new generation of entrepreneurs, forever leaving his imprint on India's socio-economic landscape.