RRR team allegedly spent 80 crores on Oscar campaign, 10 times more than reported amount
The truth behind RRR's Oscar campaign budget: New report suggests a much higher figure
SS Rajamouli's film RRR, featuring Jr NTR and Ram Charan, was released in 2022 and took the box office by storm in both the domestic and overseas markets. The film, which is said to be the most expensive Indian film ever made, has been well received globally and even won an Oscar Award for the song Naatu Naatu. However, a recent report claims that the amount spent by the RRR team on the Oscar campaign is much higher than the earlier estimated figure of Rs 8.5 crore.
According to a source in Hyderabad, the RRR team spent at least 80 crores on lobbying for various categories, including direction, acting, and music. The team reportedly felt let down when Naatu Naatu was the only Oscar nominee, prompting them to scale down the amount spent on the campaign. However, the source suggested that it is impossible to reduce the amount spent from 80 crores to 8.5 crores, as the latter figure is deemed "downright absurd."
SS Rajamouli's son Karthikeya, who assisted his father with the VFX of the film, initially claimed that the team spent only Rs 8.5 crore on the Oscar campaign. However, the recent report has put this amount into question. The source suggested that Karthikeya may have done his own calculations to save the RRR team from further scrutiny but has instead opened them up to a litany of questioning.
RRR is a significant achievement for the Indian film industry and has made the country proud. Its success has put Indian cinema on the global map and is a testament to the talent and dedication of the team behind the film. The controversy surrounding the amount spent on the Oscar campaign may affect the team's reputation, but it should not detract from the remarkable achievement of creating a film of such scale and quality.